Aligning branding strategies and governance of vertical transactions in agri-food chains

Industrial and Corporate Change

Volumn 18, Issue 5, 2009, Pages 835-868

  Raynaud, Emmanuel ^a   Sauvée, Loïc ^a   Valceschini, Egizio ^a  

^a UNIVERSITÉ PARIS 1 PANTHÉON SORBONNE   (France)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMPTION BEHAVIOR; EMPIRICAL ANALYSIS; GOVERNANCE APPROACH; STRATEGIC APPROACH; TRANSACTION COST;

EID: 70349611097     PISSN: 09606491     EISSN: 14643650     Source Type: Journal    
DOI: 10.1093/icc/dtp026     Document Type: Article

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