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Volumn 3, Issue 1, 2003, Pages 33-44

Food franchising and backward coordination: An empirical analysis of Brazilian firms

Author keywords

Brand name; Food service; Path dependence; Quality strategies; Transaction Costa Economics

Indexed keywords


EID: 22544460468     PISSN: 15691829     EISSN: 22244662     Source Type: Journal    
DOI: 10.3920/JCNS2003.x028     Document Type: Article
Times cited : (9)

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