Measuring customer-based brand equity: Empirical evidence from the sportswear market in China

Journal of Product and Brand Management

Volumn 18, Issue 4, 2009, Pages 262-271

  Tong, Xiao ^a   Hawley, Jana M ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

Brand equity; China; Clothing; Consumers; Sports

Indexed keywords

EID: 70349547109     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910972783     Document Type: Article

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