Event sponsorship in China

Corporate Communications: An International Journal

Volumn 7, Issue 2, 2002, Pages 110-116

  Fan, Ying ^a   Pfitzenmaier, Nico ^a  

^a UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Brands; China; Marketing communications; Sales promotion; Sponsorship

Indexed keywords

EID: 84986014761     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210426179     Document Type: Article

References (5)

1. Asian Advertising and Marketing, April 1997 (see also May 1998, September 1999).
2. Burnett, R. (1996), The Global Jukebox: The International Music Industry, Routledge, London.
3. Fan, Y. (2000), “A classicification of Chinese culture”, Cross Cultural Management: An International Journal, Vol. 7 No. 2, pp. 3-10.
4. Hofstede, G. (1988), “Cultural dimensions in management and planning”, Asia Pacific Journal of Management, Vol. 1, pp. 98-114.
5. Wei, R. (1997), “Emerging lifestyles in China and consequences for perception of advertising, buying behaviour and consumption preferences”, International Journal of Advertising, Vol. 16 No. 4, pp. 261-76.