Manufacturer and retailer brand acceptance under different levels of purchase involvement;Gamintojo ir mažmenininko prekių ženklų patrauklumas skirtingo įsitraukimo lygio pirkėjams

Engineering Economics

Volumn 1, Issue 56, 2008, Pages 90-96

  Maikšteniene, Kristina ^a   Auruškevičiene, Vilte ^a  

^a ISM UNIVERSITY OF MANAGEMENT AND ECONOMICS   (Lithuania)

Author keywords

Brand choice; Conjoint analysis; Manufacturer brands; Purchase involvement; Retailer brands

Indexed keywords

EID: 70349482307     PISSN: 13922785     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (27)

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