Developing customer relationships through Fair Trade: a case study from the retail market in the UK

Management Research News

Volumn 27, Issue 3, 2004, Pages 77-87

  Jones, Peter ^a   Comfort, Daphne ^a   Hillier, David ^b  

^a UNIVERSITY OF GLOUCESTERSHIRE   (United Kingdom)

^b UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Marketing strategy; Retailing; United Kingdom

Indexed keywords

EID: 84993054406     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170410784130     Document Type: Article

References (13)

1. Co-op (2002) ‘Fairtrade, Ethical Trading and the Co-op’, Co-op, Manchester.
2. European Commission (1999) ‘Communication on Fair Trade from the
3. European Commission to the Council’, Com (1999) 619, European Commission, Brussels.
4. European Fair Trade Association (2002) ’ EFTA Yearbook: Challenges of Fair Trade 2001-2003’ www.wftafairtrade.org/yearbook.asp
5. Gummesson, E. (2002) ‘Total Relationship Marketing’. Butterworth-Heinemann, Oxford.
6. McDonald, M. and Christopher, M. (2003) ‘Marketing’, Palgrave Macmillan, Basingstoke.
7. McGoldrick, P. (2002) ‘Retail Marketing’, McGrawHill, Maindenhead.
8. Mintel (2001) ‘Attitudes Towards Ethical Foods’, Mintel, London.
9. Mellahi, K. and Wood, G. (2003) ‘The Ethical Business’, Palgrave Macmillan, Basingstoke.
10. Nicholls, A.J. (2002) ‘Strategic options in fair trade retailing’, International Journal of Retail and Distribution Management, 30, pp 6-17.
11. Pricewaterhouse Cooper (2001) ‘Strong Growth Potential for the Fair Trade Market’ Retail and Consumer Worlds, 39-1, Pricewaterhouse Cooper, Paris.
12. Tradecraft (1999) ‘Fair Trade is FINE’, tradecraft, Gateshead.
13. Waitrose (2000b) ‘Fairtrade has a new symbol’, 10.02, Waitrose, Bracknell.