Entry mode choice in China's regional distribution markets: Institution vs. transaction costs perspectives

Industrial Marketing Management

Volumn 38, Issue 7, 2009, Pages 702-713

  Chen, Yung Ray ^a   Yang, Chyan ^a   Hsu, Sue Ming ^b   Wang, Yau De ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b TUNGHAI UNIVERSITY   (Taiwan)

Author keywords

China; Entry mode choice; Institutions; Mimetic behaviors; Network relations; Transaction cost approach

Indexed keywords

EID: 70349318703     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.02.001     Document Type: Article

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