Community stakeholder responses to advocacy advertising: Trust, accountability, and the persuasion knowledge model (PKM)

Journal of Advertising

Volumn 38, Issue 2, 2009, Pages 37-52

  Miller, Barbara ^a   Sinclair, Janas ^b  

^a ELON UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70349306398     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380203     Document Type: Article

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