Price, scarcity, and consumer willingness to purchase pirated media products

Journal of Public Policy and Marketing

Volumn 28, Issue 1, 2009, Pages 71-84

  Miyazaki, Anthony D ^a   Rodriguez, Alexandra Aguirre ^a   Langenderfer, Jeff ^b  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b MEREDITH COLLEGE   (United States)

Author keywords

Consumer behavior; Intellectual property; Piracy; Pricing; Scarcity

Indexed keywords

EID: 70349215517     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.1.71     Document Type: Article

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