Understanding consumer demand for nondeceptive pirated brands

Marketing Intelligence & Planning

Volumn 20, Issue 7, 2002, Pages 405-416

  Prendergast, Gerard ^a   Hing Chuen, Leung ^a   Phau, Ian ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Brand awareness; Consumer behaviour; Copying; Counterfeiting

Indexed keywords

EID: 84986144769     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210450846     Document Type: Article

References (37)

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