Consumer attitude toward marketing and subjective quality of life in the context of a developing country

Journal of Macromarketing

Volumn 27, Issue 4, 2007, Pages 350-359

  Peterson, Mark ^a   Ekici, Ahmet ^b  

^a UNIVERSITY OF WYOMING   (United States)

^b BILKENT UNIVERSITY   (Turkey)

Author keywords

Consumer attitude toward marketing; Consumer well being; Quality of life; Sentiments toward marketing

Indexed keywords

EID: 36049029311     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146707307125     Document Type: Article

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