The impact of perceived message complexity and need for cognition on information processing and attitudes

Journal of Research in Personality

Volumn 43, Issue 5, 2009, Pages 880-889

  See, Ya Hui Michelle ^a   Petty, Richard E ^b   Evans, Lisa M ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

Attitudes; Information processing; Matching effects; Motivation; Need for cognition

Indexed keywords

EID: 70349197998     PISSN: 00926566     EISSN: 10957251     Source Type: Journal    
DOI: 10.1016/j.jrp.2009.04.006     Document Type: Article

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