Higher than the bottom line: Reflections on some recent macro marketing literature

Journal of Macromarketing

Volumn 19, Issue 1, 1999, Pages 48-74

  Holbrook, Morris B ^a  

^a Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642616035     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146799191005     Document Type: Article

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