Addressing consumer concerns about climate change

McKinsey Quarterly

Volumn , Issue 2, 2008, Pages 52-61

  Bonini, Sheila M J ^a   Hintz, Greg ^b   Mendonca, Lenny T ^c  

^a McKinsey's Silicon Valley Office

^b New Jersey Office

^c Firm's San Francisco Office   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44349088120     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. The McKinsey Quarterly conducted a survey of executives in September 2007 and received responses from 2,687 of them around the world (36 percent CEOs or other C-level executives). During the same month, McKinsey conducted a survey of 7,751 consumers in eight countries: Brazil, Canada, China, France, Germany, India, the United Kingdom, and the United States. The latter survey explored consumer perceptions of the role business plays in society, the way large global companies deal with sociopolitical questions, and the issues facing four industries-food and beverages, high tech, petroleum, and retailing.
2. See Sheila M. J. Bonini, Kerrin McKillop, and Lenny T. Mendonca, "The trust gap between consumers and corporations," The McKinsey Quarterly, 2007 Number 2, pp. 7-10;
3. Sheila M. J. Bonini, Kerrin McKillop, and Lenny T. Mendonca, "What consumers expect from companies," The McKinsey Quarterly, 2007 Number 2, pp. 11-7.