Involvement, cognitive development and socialization: Three antecedents of the child's cents-off sensitivity

Journal of Product & Brand Management

Volumn 12, Issue 4, 2003, Pages 251-266

  Muratore, Isabelle ^a  

^a UNIV MONTPELLIER   (France)

Author keywords

Brand awareness; Children (age groups); Cognitive mapping; Influence; Marketing strategy

Indexed keywords

EID: 84986132522     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310485050     Document Type: Article

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