Differences in orientations between Western European and Chinese service organizations

Asia Pacific Journal of Marketing and Logistics

Volumn 19, Issue 4, 2007, Pages 363-379

  Gebauer, Heiko ^a   Von Zedtwitz, Max ^b  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b Tsinghua University   (China)

Author keywords

China; Customer orientation; Manufacturing industries; Performance levels; Service industries; Switzerland

Indexed keywords

EID: 68649108954     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850710827869     Document Type: Article

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