Surveying the service sector a pilot study of the effectiveness of mail vs. internet approaches

Services Marketing Quarterly

Volumn 25, Issue 1, 2003, Pages 75-84

  McConkey, C William ^a   Stevens, Robert E ^a   Loudon, David L ^a  

^a UNIVERSITY OF LOUISIANA AT MONROE   (United States)

Author keywords

Email surveys; Internet surveys; Mail surveys; Response rates; Survey comparisons; Survey methodology

Indexed keywords

EID: 85009626321     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v25n01_05     Document Type: Article

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