Management of marketing research projects: Does delivery method matter anymore in survey research?

Journal of Marketing Theory and Practice

Volumn 15, Issue 2, 2007, Pages 127-144

  Roster, Catherine A ^a   Rogers, Robert D ^b   Hozier Jr , George C ^c   Baker, Kenneth G ^a   Albaum, Gerald ^a  

^a UNIVERSITY OF NEW MEXICO   (United States)

^b Market Metrics Southwest   (United States)

^c FORT LEWIS COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247329426     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150203     Document Type: Article

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