Consumers' attitudes toward marketing: A cross-cultural study of China and Canada

Journal of International Consumer Marketing

Volumn 20, Issue 3-4, 2008, Pages 81-93

  Cui, Geng ^a   Chan, Tsang Sing ^a   Joy, Annamma ^b  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b Canada   (Canada)

Author keywords

Canada; China; Consumer attitudes toward marketing; Consumer satisfaction; Transitional economies

Indexed keywords

EID: 67650838647     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802129466     Document Type: Article

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