Relationships between acculturation, attitude toward the advertisement, and purchase intention of asian-indian immigrants

International Journal of Commerce and Management

Volumn 9, Issue 3-4, 1999, Pages 46-65

  Khairullah, Durriya Z ^a   Khairullah, Zahid Y ^a  

^a ST BONAVENTURE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 0442268489     PISSN: 10569219     EISSN: 17588529     Source Type: Journal    
DOI: 10.1108/eb047389     Document Type: Article

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