Multi-destination segmentation based on push and pull motives: Pleasure trips of students at a U.S. University

Journal of Travel and Tourism Marketing

Volumn 21, Issue 2-3, 2007, Pages 19-32

  Kim, Kakyom ^a   Noh, Jeonghee ^a   Jogaratnam, Giri ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b EASTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Multi destinations; Push pull motivation; Student travel; University market

Indexed keywords

EID: 34447098213     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v21n02_02     Document Type: Article

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