New product introduction and seasonality effect in food products retailing

Journal of Food Products Marketing

Volumn 14, Issue 4, 2008, Pages 54-75

  Rajagopal, ^a  

^a SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

Aggregate demand; Consumer preference; Market demand; New product development; Product launch; Retailing; Seasonality; Shopping behavior; Synchronization; Time spread

Indexed keywords

EID: 67650095427     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454440801986355     Document Type: Article

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