An exploration of U.S. consumer perceptions and affect: Two forms of a soy-Based food product

Journal of Food Products Marketing

Volumn 14, Issue 3, 2008, Pages 49-76

  Ottenfeld, Marshall ^a   Bernstein, Donald ^a   Witte, Carl L ^a  

^a ROOSEVELT UNIVERSITY   (United States)

Author keywords

Consumer behavior; Food marketing; Frozen food; Soy; Taste; Tofu

Indexed keywords

EID: 67650085812     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454440801985936     Document Type: Article

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