Increasing the acceptance of soy-based foods

Journal of International Food and Agribusiness Marketing

Volumn 17, Issue 1, 2005, Pages 35-55

  Wansink, Brian ^a,d   Sonka, Steven ^b   Goldsmith, Peter ^c   Chiriboga, Jorge ^d   Eren, Nilgün ^d  

^a Department of Agricultural and Consumer Economics of Marketing and of Nutritional Science ^*  (United States)

^b and Veterinary Sciences   (United States)

^c Natl Soybean Research Laboratory   (United States)

^d UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Consumer acceptance; Food availability; Frames of reference; Gatekeepers; Hedonism; Social norms; Soy foods; Soy perception

Indexed keywords

EID: 25444510121     PISSN: 08974438     EISSN: None     Source Type: Journal    
DOI: 10.1300/J047v17n01_03     Document Type: Article

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