Cultural change and marketing

Journal of Global Marketing

Volumn 21, Issue 2, 2008, Pages 161-172

  Jenner, Steve ^a,d   MacNab, Brent ^b   Briley, Donnel ^b   Brislin, Richard ^c   Worthley, Reg ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SYDNEY   (Australia)

^c UNIVERSITY OF HAWAII   (United States)

^d CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Change; Culture; Hofstede; Marketing; NAFTA; Uncertainty Avoidance

Indexed keywords

EID: 67650047776     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911760802135582     Document Type: Article

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