Barriers to customer‐orientation: A case applied and explained

European Journal of Marketing

Volumn 36, Issue 1-2, 2002, Pages 136-158

  Vaux Halliday, Sue ^a  

^a University of Gloucester shire   (United Kingdom)

Author keywords

Customer orientation; Health care; Organizational culture; Services marketing; Value

Indexed keywords

EID: 33749385364     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210412737     Document Type: Article

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