The influence of causal conditional reasoning on the acceptance of product claims

Journal of Consumer Research

Volumn 35, Issue 6, 2009, Pages 1003-1011

  Chandon, Elise ^a   Janiszewski, Chris ^b  

^a PAMPLIN COLLEGE OF BUSINESS   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649205505     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/593292     Document Type: Article

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