A mixed methods evaluation of televised health promotion advertisements targeted at older adults

Evaluation and Program Planning

Volumn 32, Issue 3, 2009, Pages 278-288

  Berry, Tanya R ^a   Spence, John C ^a   Plotnikoff, Ronald C ^a   Bauman, Adrian ^b   McCargar, Linda ^a   Witcher, Chad ^a   Clark, Marianne ^a   Stolp, Sean ^a  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Focus groups; Older adults; Survey; Television advertisements

Indexed keywords

ADVERTISING; DEMOGRAPHIC SURVEY; ELDERLY CARE; HEALTH CARE; INTERNET; MEDIA ROLE; QUALITATIVE ANALYSIS; RESEARCH WORK; TELEVISION;

ADVERTIZING; AGED; ARTICLE; AWARENESS; CROSS-SECTIONAL STUDY; EVALUATION; FEMALE; HEALTH BEHAVIOR; HEALTH CARE QUALITY; HEALTH PROMOTION; HUMAN; MALE; METHODOLOGY; MIDDLE AGED; QUALITATIVE RESEARCH; SOCIAL MARKETING; STATISTICAL MODEL; TELEVISION;

ADVERTISING AS TOPIC; AGED; AWARENESS; CROSS-SECTIONAL STUDIES; FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; LOGISTIC MODELS; MALE; MIDDLE AGED; PROGRAM EVALUATION; QUALITATIVE RESEARCH; SOCIAL MARKETING; TELEVISION;

EID: 67449116303     PISSN: 01497189     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.evalprogplan.2009.05.001     Document Type: Article

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