Evaluation of mass media campaigns for physical activity

Evaluation and Program Planning

Volumn 29, Issue 3, 2006, Pages 312-322

  Bauman, Adrian ^a   Smith, Ben J ^a   Maibach, Edward W ^b   Reger Nash, Bill ^c  

^a UNIVERSITY OF SYDNEY   (Australia)

^b GEORGE WASHINGTON UNIVERSITY   (United States)

^c WEST VIRGINIA UNIVERSITY SCHOOL OF MEDICINE   (United States)

Author keywords

Campaigns; Impact evaluation; Mass media; Physical activity; Process evaluation

Indexed keywords

MASS MEDIA; PERFORMANCE ASSESSMENT; STAKEHOLDER;

EID: 33748496681     PISSN: 01497189     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.evalprogplan.2005.12.004     Document Type: Article

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