Awareness of message source and its association with the impacts of sun protection campaigns in Australia

Health Education

Volumn 105, Issue 1, 2005, Pages 42-52

  Smith, Ben J ^a   Bauman, Adrian E ^a   McKenzie, Jeanie ^b   Thomas, Margaret ^c  

^a UNIVERSITY OF SYDNEY   (Australia)

^b NATIONAL HEART FOUNDATION OF AUSTRALIA   (Australia)

^c New South Wales Government   (Australia)

Author keywords

Australia; Health education; Mass media; Parents

Indexed keywords

AUSTRALIA; HEALTH PROMOTION; HEALTH SURVEY; HUMAN; MASS COMMUNICATION; POPULATION RESEARCH; REVIEW; SUNLIGHT; SUNLIGHT PROTECTION; TELEPHONE;

EID: 19944387908     PISSN: 09654283     EISSN: None     Source Type: Journal    
DOI: 10.1108/09654280510572295     Document Type: Review

References (16)

1. Baade, P.D., Balanda, K.P. and Lowe, J.B. (1996), "Changes in skin protection behaviors, attitudes, and sunburn: in a population with the highest incidence of skin cancer in the world", Cancer Detection and Prevention, Vol. 20 No. 1, pp. 566-75.
2. Donovan, R.J., Corti, B., Holman, C.J.D., West, D. and Petter, D. (1993), "Evaluating sponsorship effectiveness", Health Promotion Journal of Australia, Vol. 3 No. 1, pp. 63-7.
3. Hammond, S.L. (1987), "Health advertising: the credibility of organizational sources", in McLaughlin, M.L. (Ed.), Communication Yearbook 10, Sage, Newbury Park, CA, pp. 613-28.
4. Hill, D., White, E., Marks, R. and Borland, R. (1993), "Changes in sun-related attitudes and behaviors, and reduced sunburn prevalence in a population at high risk of melanoma", European Journal of Cancer Prevention, Vol. 2 No. 6, pp. 447-56.
5. Hill, D., White, V., Marks, R. and Borland, R. (2002), "Changes in sun-related attitudes and behaviors, and reduced sunburn prevalence in a population at high-risk of melanoma", in Hornik, R.C. (Ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Mahwah, NJ, pp. 163-78.
6. Johar, G.V. and Pham, M.T. (1999), "Relatedness, prominence, and constructive sponsor identification", Journal of Marketing Research, Vol. 36 No. 3, pp. 299-312.
7. Keller, K.L. (1993), "Conceptualizing, measuring, and managing customer-based brand equity", Journal of Marketing, Vol. 57, January, pp. 1-22.
8. McGuire, W.J. (1989), "Theoretical foundations of campaigns", in Rice, R.E. and Atkin, C.K. (Eds), Public Communication Campaigns, Sage, Newbury Park, CA, pp. 43-65.
9. Marrett, L.D., Nguyen, H.L. and Armstrong, B.K. (2001), "Trends in the incidence of cutaneous malignant melanoma in New South Wales, 1983-1996", International Journal of Cancer, Vol. 92 No. 3, pp. 457-62.
10. Novelli, W.D. (1990), "Applying social marketing to health promotion and disease prevention", in Glanz, K., Lewis, F.M. and Rimer, B.K. (Eds), Health Behavior and Health Education, Jossey Bass Publishers, San Francisco, CA, pp. 342-69.
11. Parkin, D.M., Whelan, S.L., Ferlay, J., Raymond, L. and Young, J. (1997), Cancer Incidence in Five Countries, IARC Scientific Publications, No. 143 Vol. VII, International Agency for Research on Cancer, Lyon.
12. Pierce, J.P., Anderson, D.M., Romano, R.M., Meissner, H.I. and Odenkirchen, J.C. (1992), "Promoting smoking cessation in the United States: effect of public service announcements on the cancer information service telephone line", Journal of the National Cancer Institute, Vol. 84 No. 9, pp. 677-83.
13. Sangupta, J., Goodstein, R.C. and Boninger, D.S. (1997), "All cues are not created equal: obtaining attitude persistence under low-involvement conditions", Journal of Consumer Research, Vol. 23, March, pp. 351-61.
14. Smith, B., Ferguson, C., McKenzie, J., Bauman, A. and Vita, P. (2002), "The impacts from repeated mass-media campaigns to promote sun protection in Australia", Health Promotion International, Vol. 17 No. 1, pp. 51-9.
15. Wilde, G.J.S. (1993), "Effects of mass media communication on health and safety habits: an overview of issues and evidence", Addiction, Vol. 88 No. 7, pp. 983-6.
16. Witte, K. (1995), "Fishing for success: using the persuasive health message framework to generate effective campaign messages", in Maibach, E. and Parrott, R.L. (Eds), Designing Health Messages: Approaches from Communication Theory and Public Health Practice, Sage, Thousand Oaks, CA, pp. 145-66.