Which brands gain share from which brands? Inference from store-level scanner data

Quantitative Marketing and Economics

Volumn 3, Issue 3, 2005, Pages 281-304

  Van Oest, Rutger ^a   Franses, Philip Hans ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Competitive structure; Elasticity decomposition; Market shares; Share switching; Store level scanner data

Indexed keywords

EID: 24944568614     PISSN: 15707156     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11129-005-0302-x     Document Type: Article

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