Avoiding potential traps in fair trade marketing: A social representation perspective

Journal of Strategic Marketing

Volumn 16, Issue 1, 2008, Pages 3-19

  Audebrand, Luc K ^a   Iacobus, Adrian ^b  

^a HEC MONTRÉAL   (Canada)

^b UNIVERSITÉ DE MONTRÉAL   (Canada)

Author keywords

Abstractization; Exoticization; Fair trade; Marketing communication; Reification; Social representations; Trivialization

Indexed keywords

EID: 66649136312     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701794379     Document Type: Article

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