Making sense of customers: An evaluation of the role of the customer in the subjective strategies of senior managers

Journal of Strategic Marketing

Volumn 4, Issue 2, 1996, Pages 95-115

  Jenkins, Mark ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Capabilities; Customers; Managerial cognition; Market orientation; Strategy

Indexed keywords

EID: 1542480356     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525496346911     Document Type: Article

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