Commentary: Relative presence of business-to-business research in the marketing literature: Review and future directions

Journal of Business-to-Business Marketing

Volumn 16, Issue 1-2, 2009, Pages 40-54

  Lichtenthal, J David ^a   Mummalaneni, Venkatapparao ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b VIRGINIA STATE UNIVERSITY   (United States)

Author keywords

Business marketing; Industrial marketing; Literature reviews

Indexed keywords

EID: 66249117999     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/10517120802490004     Document Type: Review

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