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Volumn 25, Issue 4, 2009, Pages 975-988

Understanding factors affecting e-reverse auction use: An integrative approach

Author keywords

e Reverse auction; Innovation diffusion theory; Structural equation modeling; Technology acceptance model; Theory of planned behavior

Indexed keywords

E-REVERSE AUCTION; INNOVATION DIFFUSION THEORY; STRUCTURAL EQUATION MODELING; TECHNOLOGY ACCEPTANCE MODEL; THEORY OF PLANNED BEHAVIOR;

EID: 65849187625     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2009.04.006     Document Type: Article
Times cited : (73)

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