Attracting and retaining online buyers: Comparing B2B and B2C customers

Advances in Electronic Marketing

Volumn , Issue , 2005, Pages 1-27

  Bridges, Eileen ^a   Goldsmith, Ronald E ^b   Hofacker, Charles F ^b  

^a KENT STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 65049084785     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59140-321-0.ch001     Document Type: Chapter

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