Integration of market pull and technology push in the corporate front end and innovation management-Insights from the German software industry

Technovation

Volumn 29, Issue 5, 2009, Pages 351-367

  Brem, Alexander ^a   Voigt, Kai Ingo ^a  

^a UNIVERSITY OF ERLANGEN NUREMBERG   (Germany)

Author keywords

Front end; Idea management; Innovation management; Innovation process; Market pull; Software industry; Technology management; Technology push

Indexed keywords

INDUSTRIAL MANAGEMENT; MARKETING; SIGNAL FILTERING AND PREDICTION; TECHNOLOGICAL FORECASTING; TECHNOLOGY;

FRONT END; IDEA MANAGEMENT; INNOVATION MANAGEMENT; INNOVATION PROCESS; MARKET PULL; SOFTWARE INDUSTRY; TECHNOLOGY MANAGEMENT; TECHNOLOGY PUSH;

INNOVATION;

EID: 63349095566     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2008.06.003     Document Type: Article

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