Design-oriented new product development

Research Technology Management

Volumn 52, Issue 2, 2009, Pages 36-46

  Jang, Seongkeun ^a,b   Yoon, Yongki ^c   Lee, Inseong ^b   Kim, Jinwoo ^b,d,e  

^a LG Economic Research Institute   (South Korea)

^b Yonsei University   (South Korea)

^c LG Electronics Inc   (South Korea)

^d School of Business   (South Korea)

^e Human Computer Interaction Lab   (South Korea)

Author keywords

Customer following; Customer leading; Design; Key success factors; New product development

Indexed keywords

COMMERCE; DESIGN; MARKETING; PRODUCT DEVELOPMENT; SALES;

CUSTOMER-FOLLOWING; CUSTOMER-LEADING; ENGINEERING-ORIENTED; KEY SUCCESS FACTORS; MARKETING PROFESSIONALS; NEW PRODUCT DEVELOPMENT; ORGANIZATIONAL PERSPECTIVES; TECHNOLOGICAL CAPABILITY;

PRODUCT DESIGN;

EID: 63149193829     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.1080/08956308.2009.11657557     Document Type: Article

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