Distribution network redesign for marketing competitiveness

Journal of Marketing

Volumn 73, Issue 2, 2009, Pages 146-163

  Shang, Jennifer ^a   Yildirim, Tuba Pinar ^a   Tadikamalla, Pandu ^a   Mittal, Vikas ^b   Brown, Lawrence H ^c  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b RICE UNIVERSITY   (United States)

^c GLAXOSMITHKLINE   (United Kingdom)

Author keywords

Decision calculus; Location theory; Network design; Optimization; Supply chain model

Indexed keywords

EID: 63049092192     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.2.146     Document Type: Article

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