메뉴 건너뛰기




Volumn 96, Issue 3, 2009, Pages 559-573

The Perceived Diversity Heuristic: The Case of Pseudodiversity

Author keywords

biases; diversification; framing; heuristics; risk perception

Indexed keywords

ADULT; ANALYSIS OF VARIANCE; ARTICLE; DECISION MAKING; FEMALE; HIGH RISK BEHAVIOR; HUMAN; INTUITION; ISRAEL; MALE; PATHOLOGICAL GAMBLING; PERCEPTION; PHYSIOLOGY; STUDENT; UNCERTAINTY;

EID: 62749117275     PISSN: 00223514     EISSN: None     Source Type: Journal    
DOI: 10.1037/a0013906     Document Type: Article
Times cited : (30)

References (64)
  • 1
    • 84869246610 scopus 로고    scopus 로고
    • Not all variety is created equal: The effects of simultaneous and sequential choice situations on the value of variety
    • Retrieved from http://repository.upenn.edu/cgi/viewcontent.cgi?article=1000&context =wharton_research_scholars
    • Avramov E. Not all variety is created equal: The effects of simultaneous and sequential choice situations on the value of variety. Wharton Research Scholars Journal 1 (2004). http://repository.upenn.edu/cgi/viewcontent.cgi?article=1000 &context=wha rton_research_scholars Retrieved from http://repository.upenn.edu/cgi/viewcontent.cgi?article=1000&context =wharton_research_scholars
    • (2004) Wharton Research Scholars Journal , vol.1
    • Avramov, E.1
  • 2
    • 62749156192 scopus 로고    scopus 로고
    • The perceived diversity heuristic
    • Unpublished doctoral dissertation, Tel-Aviv University, Tel-Aviv, Israel
    • Ayal, S. (2006). "The perceived diversity heuristic": The effect of pseudo diversity on pool's judgments under uncertainty. Unpublished doctoral dissertation, Tel-Aviv University, Tel-Aviv, Israel.
    • (2006) The effect of pseudo diversity on pool's judgments under uncertainty
    • Ayal, S.1
  • 3
    • 84977312862 scopus 로고
    • Investment policy, optimality, and the mean-variance model
    • Baron D.P. Investment policy, optimality, and the mean-variance model. Journal of Finance 34 (1978) 207-232
    • (1978) Journal of Finance , vol.34 , pp. 207-232
    • Baron, D.P.1
  • 4
    • 0007935565 scopus 로고    scopus 로고
    • Naïve diversification strategies in retirement saving plans
    • Benartzi S., and Thaler R.H. Naïve diversification strategies in retirement saving plans. American Economic Review 91 (2001) 79-98
    • (2001) American Economic Review , vol.91 , pp. 79-98
    • Benartzi, S.1    Thaler, R.H.2
  • 5
    • 0011567277 scopus 로고
    • Portfolio theory and the measurement of risk
    • Kaplan M.F., and Schwartz S. (Eds), Academic Press, New York
    • Coombs C.H. Portfolio theory and the measurement of risk. In: Kaplan M.F., and Schwartz S. (Eds). Human judgment and decision processes (1975), Academic Press, New York 63-85
    • (1975) Human judgment and decision processes , pp. 63-85
    • Coombs, C.H.1
  • 6
    • 0042123195 scopus 로고    scopus 로고
    • Are people good intuitive statisticians after all? Rethinking some conclusions from the literature on judgment under uncertainty
    • Cosmides L., and Tobby J. Are people good intuitive statisticians after all? Rethinking some conclusions from the literature on judgment under uncertainty. Cognition 58 (1996) 1-73
    • (1996) Cognition , vol.58 , pp. 1-73
    • Cosmides, L.1    Tobby, J.2
  • 7
    • 0028438275 scopus 로고
    • Conflict between intuitive and rational processing: When people behave against their better judgment
    • Denes-Raj V., and Epstein S. Conflict between intuitive and rational processing: When people behave against their better judgment. Journal of Personality and Social Psychology 66 (1994) 819-829
    • (1994) Journal of Personality and Social Psychology , vol.66 , pp. 819-829
    • Denes-Raj, V.1    Epstein, S.2
  • 10
    • 0002432287 scopus 로고
    • On coincidences
    • Falk R. On coincidences. Skeptical Inquirer 6 (1982) 18-31
    • (1982) Skeptical Inquirer , vol.6 , pp. 18-31
    • Falk, R.1
  • 12
    • 84989436555 scopus 로고
    • Two-piece von Neumann-Morgenstern utility functions
    • Fishburn P.C., and Kochenberger G.A. Two-piece von Neumann-Morgenstern utility functions. Decision Sciences 10 (1979) 503-518
    • (1979) Decision Sciences , vol.10 , pp. 503-518
    • Fishburn, P.C.1    Kochenberger, G.A.2
  • 13
    • 0028924821 scopus 로고
    • Gestalt and dynamic processes in decision making
    • Fou J., and Shanteau J. Gestalt and dynamic processes in decision making. Behavioral Processes 33 (1995) 305-318
    • (1995) Behavioral Processes , vol.33 , pp. 305-318
    • Fou, J.1    Shanteau, J.2
  • 14
    • 28744452735 scopus 로고    scopus 로고
    • How subjective grouping of options influences choice and allocation: Diversification bias and the phenomenon of partition dependence
    • Fox C.R., Ratner R.K., and Lieb D.S. How subjective grouping of options influences choice and allocation: Diversification bias and the phenomenon of partition dependence. Journal of Experimental Psychology: General 134 (2005) 538-551
    • (2005) Journal of Experimental Psychology: General , vol.134 , pp. 538-551
    • Fox, C.R.1    Ratner, R.K.2    Lieb, D.S.3
  • 15
    • 84953484366 scopus 로고
    • How to make cognitive illusions disappear: Beyond heuristics and biases
    • Gigerenzer G. How to make cognitive illusions disappear: Beyond heuristics and biases. European Review of Social Psychology 2 (1991) 83-115
    • (1991) European Review of Social Psychology , vol.2 , pp. 83-115
    • Gigerenzer, G.1
  • 16
    • 0000714472 scopus 로고    scopus 로고
    • On narrow norms and vague heuristics: A reply to Kahneman and Tversky
    • Gigerenzer G. On narrow norms and vague heuristics: A reply to Kahneman and Tversky. Psychological Review 103 (1996) 592-596
    • (1996) Psychological Review , vol.103 , pp. 592-596
    • Gigerenzer, G.1
  • 17
    • 11944267218 scopus 로고
    • How to improve Bayesian reasoning without instruction: Frequency formats
    • Gigerenzer G., and Hoffrage U. How to improve Bayesian reasoning without instruction: Frequency formats. Psychological Review 102 (1995) 684-704
    • (1995) Psychological Review , vol.102 , pp. 684-704
    • Gigerenzer, G.1    Hoffrage, U.2
  • 19
    • 33748778145 scopus 로고    scopus 로고
    • Identifying heuristic choice rules in the Swedish premium pension scheme
    • Hedesstrom T.M., Svedsater H., and Garling T. Identifying heuristic choice rules in the Swedish premium pension scheme. Journal of Behavioral Finance 5 (2004) 32-42
    • (2004) Journal of Behavioral Finance , vol.5 , pp. 32-42
    • Hedesstrom, T.M.1    Svedsater, H.2    Garling, T.3
  • 21
    • 0032392926 scopus 로고    scopus 로고
    • Will products look more attractive when presented separately or together?
    • Hsee C.K. Will products look more attractive when presented separately or together?. Journal of Consumer Research 25 (1998) 175-186
    • (1998) Journal of Consumer Research , vol.25 , pp. 175-186
    • Hsee, C.K.1
  • 22
    • 0039251235 scopus 로고    scopus 로고
    • Preference reversals between joint and separate evaluations of options: A review and theoretical analysis
    • Hsee C.K., Loewenstein G.F., Blount S., and Bazerman M.H. Preference reversals between joint and separate evaluations of options: A review and theoretical analysis. Psychological Bulletin 125 (1999) 576-590
    • (1999) Psychological Bulletin , vol.125 , pp. 576-590
    • Hsee, C.K.1    Loewenstein, G.F.2    Blount, S.3    Bazerman, M.H.4
  • 23
    • 34147218189 scopus 로고    scopus 로고
    • On undesirable consequences of thinking: Framing effects as a function of substantive processing
    • Igou E.R., and Bless H. On undesirable consequences of thinking: Framing effects as a function of substantive processing. Journal of Behavioral Decision Making 20 (2007) 125-142
    • (2007) Journal of Behavioral Decision Making , vol.20 , pp. 125-142
    • Igou, E.R.1    Bless, H.2
  • 24
    • 0000130872 scopus 로고
    • Modeling choice among assortments
    • Kahn B.E., and Lehmann D.R. Modeling choice among assortments. Journal of Retailing 67 (1991) 274-299
    • (1991) Journal of Retailing , vol.67 , pp. 274-299
    • Kahn, B.E.1    Lehmann, D.R.2
  • 25
    • 0242267471 scopus 로고    scopus 로고
    • A perspective on judgment and choice: Mapping bounded rationality
    • Kahneman D. A perspective on judgment and choice: Mapping bounded rationality. American Psychologist 58 (2003) 697-720
    • (2003) American Psychologist , vol.58 , pp. 697-720
    • Kahneman, D.1
  • 26
    • 0013305901 scopus 로고    scopus 로고
    • Representativeness revisited: Attribute substitution in intuitive judgment
    • Gilovich T., Griffin D., and Kahneman D. (Eds), Cambridge University Press, New York
    • Kahneman D., and Frederick S. Representativeness revisited: Attribute substitution in intuitive judgment. In: Gilovich T., Griffin D., and Kahneman D. (Eds). Heuristics and biases: The psychology of intuitive judgment (2002), Cambridge University Press, New York 49-81
    • (2002) Heuristics and biases: The psychology of intuitive judgment , pp. 49-81
    • Kahneman, D.1    Frederick, S.2
  • 27
    • 0002731826 scopus 로고
    • Timid choices and bold forecasts: A cognitive perspective on risk taking
    • Kahneman D., and Lovallo D. Timid choices and bold forecasts: A cognitive perspective on risk taking. Management Science 39 (1993) 17-31
    • (1993) Management Science , vol.39 , pp. 17-31
    • Kahneman, D.1    Lovallo, D.2
  • 28
    • 0000125532 scopus 로고
    • Prospect theory: An analysis of decisions under risk
    • Kahneman D., and Tversky A. Prospect theory: An analysis of decisions under risk. Econometrica 47 (1979) 263-291
    • (1979) Econometrica , vol.47 , pp. 263-291
    • Kahneman, D.1    Tversky, A.2
  • 29
    • 19244362077 scopus 로고    scopus 로고
    • On the reality of cognitive illusions
    • Kahneman D., and Tversky A. On the reality of cognitive illusions. Psychological Review 103 (1996) 582-591
    • (1996) Psychological Review , vol.103 , pp. 582-591
    • Kahneman, D.1    Tversky, A.2
  • 31
    • 84980189873 scopus 로고
    • Additional tests of utility theory under unique and repeated conditions
    • Keren G. Additional tests of utility theory under unique and repeated conditions. Journal of Behavioral Decision Making 4 (1991) 297-304
    • (1991) Journal of Behavioral Decision Making , vol.4 , pp. 297-304
    • Keren, G.1
  • 33
    • 0026938860 scopus 로고
    • Cognitive-experiential self-theory and subjective probability: Further evidence for two conceptual systems
    • Kirkpatrick L.A., and Epstein S. Cognitive-experiential self-theory and subjective probability: Further evidence for two conceptual systems. Journal of Personality and Social Psychology 63 (1992) 534-544
    • (1992) Journal of Personality and Social Psychology , vol.63 , pp. 534-544
    • Kirkpatrick, L.A.1    Epstein, S.2
  • 34
    • 0001133767 scopus 로고
    • Further tests of the separation theorem and the capital asset pricing model
    • Kroll Y., and Levy H. Further tests of the separation theorem and the capital asset pricing model. American Economic Review 82 (1992) 664-670
    • (1992) American Economic Review , vol.82 , pp. 664-670
    • Kroll, Y.1    Levy, H.2
  • 35
    • 0001106140 scopus 로고
    • Experimental tests of the separation theorem and the capital asset pricing model
    • Kroll Y., Levy H., and Rapaport A. Experimental tests of the separation theorem and the capital asset pricing model. American Economic Review 78 (1988) 500-518
    • (1988) American Economic Review , vol.78 , pp. 500-518
    • Kroll, Y.1    Levy, H.2    Rapaport, A.3
  • 36
    • 12444323126 scopus 로고    scopus 로고
    • Towards a balanced social psychology: Causes, consequences, and cures for the problem-seeking approach to social behavior and cognition
    • Krueger J.I., and Funder D.C. Towards a balanced social psychology: Causes, consequences, and cures for the problem-seeking approach to social behavior and cognition. Behavioral and Brain Sciences 27 (2004) 313-327
    • (2004) Behavioral and Brain Sciences , vol.27 , pp. 313-327
    • Krueger, J.I.1    Funder, D.C.2
  • 40
    • 1542577227 scopus 로고    scopus 로고
    • Learning to be risk averse
    • March J.G. Learning to be risk averse. Psychological Review 103 (1996) 309-319
    • (1996) Psychological Review , vol.103 , pp. 309-319
    • March, J.G.1
  • 42
    • 0000200754 scopus 로고
    • A dynamic attribute satiation model of variety seeking behavior
    • McAlister L., and Pessemier E. A dynamic attribute satiation model of variety seeking behavior. Journal of Consumer Research 9 (1982) 141-150
    • (1982) Journal of Consumer Research , vol.9 , pp. 141-150
    • McAlister, L.1    Pessemier, E.2
  • 47
    • 0043144291 scopus 로고    scopus 로고
    • The interaction of three facets of concrete thinking in game of chance
    • Pacini R., and Epstein S. The interaction of three facets of concrete thinking in game of chance. Thinking and Reasoning 5 (1999) 303-325
    • (1999) Thinking and Reasoning , vol.5 , pp. 303-325
    • Pacini, R.1    Epstein, S.2
  • 49
    • 51249184654 scopus 로고
    • Intuitive judgments of proportions, means, and variances: A review
    • Pollard P. Intuitive judgments of proportions, means, and variances: A review. Current Psychological Research and Review 3 (1984) 5-18
    • (1984) Current Psychological Research and Review , vol.3 , pp. 5-18
    • Pollard, P.1
  • 50
    • 0002786237 scopus 로고
    • Diversification bias: Explaining the discrepancy in variety seeking between combined and separated choices
    • Read D., and Loewenstein G. Diversification bias: Explaining the discrepancy in variety seeking between combined and separated choices. Journal of Experimental Psychology: Applied 1 (1995) 34-49
    • (1995) Journal of Experimental Psychology: Applied , vol.1 , pp. 34-49
    • Read, D.1    Loewenstein, G.2
  • 52
    • 0025307780 scopus 로고
    • The discrepancy between medical decisions for individual patients and for groups
    • Redelmeier D.A., and Tversky A. The discrepancy between medical decisions for individual patients and for groups. New England Journal of Medicine 322 (1990) 116-162
    • (1990) New England Journal of Medicine , vol.322 , pp. 116-162
    • Redelmeier, D.A.1    Tversky, A.2
  • 54
    • 0036724229 scopus 로고    scopus 로고
    • Irrational diversification in multiple decision problems
    • Rubinstein A. Irrational diversification in multiple decision problems. European Economic Review 46 (2002) 1369-1378
    • (2002) European Economic Review , vol.46 , pp. 1369-1378
    • Rubinstein, A.1
  • 55
    • 0001786618 scopus 로고
    • Risk and uncertainty: A fallacy of large numbers
    • Samuelson P.A. Risk and uncertainty: A fallacy of large numbers. Scientia 98 (1963) 108-113
    • (1963) Scientia , vol.98 , pp. 108-113
    • Samuelson, P.A.1
  • 56
    • 10044277824 scopus 로고    scopus 로고
    • Decision framing: Moderating effects of individual differences and cognitive processing
    • Simon A.F., Fagley N.S., and Halleran J.G. Decision framing: Moderating effects of individual differences and cognitive processing. Journal of Behavioral Decision Making 17 (2004) 77-93
    • (2004) Journal of Behavioral Decision Making , vol.17 , pp. 77-93
    • Simon, A.F.1    Fagley, N.S.2    Halleran, J.G.3
  • 57
    • 0001124662 scopus 로고
    • The effect of purchase quantity and timing on variety-seeking behavior
    • Simonson I. The effect of purchase quantity and timing on variety-seeking behavior. Journal of Marketing Research 28 (1990) 150-162
    • (1990) Journal of Marketing Research , vol.28 , pp. 150-162
    • Simonson, I.1
  • 59
    • 0016264378 scopus 로고
    • Judgment under uncertainty: Heuristics and biases
    • Tversky A., and Kahneman D. Judgment under uncertainty: Heuristics and biases. Science 185 (1974) 1124-1131
    • (1974) Science , vol.185 , pp. 1124-1131
    • Tversky, A.1    Kahneman, D.2
  • 60
    • 0001841485 scopus 로고
    • Rational choice and the framing of decisions
    • Bell D.E., Raiffa H., and Tversky A. (Eds), Cambridge University Press, New York
    • Tversky A., and Kahneman D. Rational choice and the framing of decisions. In: Bell D.E., Raiffa H., and Tversky A. (Eds). Decision making: Descriptive, normative, and perspective interactions (1988), Cambridge University Press, New York 192-197
    • (1988) Decision making: Descriptive, normative, and perspective interactions , pp. 192-197
    • Tversky, A.1    Kahneman, D.2
  • 61
    • 31744450082 scopus 로고
    • Advances in prospect theory: Cumulative representation of uncertainty
    • Tversky A., and Kahneman D. Advances in prospect theory: Cumulative representation of uncertainty. Journal of Risk and Insurance 59 (1992) 297-323
    • (1992) Journal of Risk and Insurance , vol.59 , pp. 297-323
    • Tversky, A.1    Kahneman, D.2
  • 62
    • 0001870394 scopus 로고
    • Cognitive consistency and novelty seeking
    • Ward S., and Robertson T.S. (Eds), Prentice Hall, Englewood Cliffs, NJ
    • Venkatesan M. Cognitive consistency and novelty seeking. In: Ward S., and Robertson T.S. (Eds). Consumer behavior: Theoretical sources (1973), Prentice Hall, Englewood Cliffs, NJ 355-384
    • (1973) Consumer behavior: Theoretical sources , pp. 355-384
    • Venkatesan, M.1
  • 63
    • 0034014181 scopus 로고    scopus 로고
    • An economist's perspective on probability matching
    • Vulcan N. An economist's perspective on probability matching. Journal of Economic Surveys 14 (2000) 101-118
    • (2000) Journal of Economic Surveys , vol.14 , pp. 101-118
    • Vulcan, N.1
  • 64
    • 1942443226 scopus 로고    scopus 로고
    • Predicting risk sensitivity in humans and lower animals: Risk as variance or coefficient of variation
    • Weber E.U., Shafir S., and Blais A. Predicting risk sensitivity in humans and lower animals: Risk as variance or coefficient of variation. Psychological Review 111 (2004) 430-445
    • (2004) Psychological Review , vol.111 , pp. 430-445
    • Weber, E.U.1    Shafir, S.2    Blais, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.