A Markov chains repurchasing model for CRM using system dynamics

Proceedings of the IASTED International Conference on Modelling and Simulation

Volumn , Issue , 2008, Pages 353-357

  Chan, S L ^a   Ip, W H ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

CRM; Markov chains; Repurchasing; System dynamics

Indexed keywords

ACQUISITION COSTS; COMPETITIVE ENVIRONMENTS; CRM; CUSTOMER LIFETIME VALUES; CUSTOMER RELATION SHIP MANAGEMENTS; CUSTOMER RELATIONSHIPS; CUSTOMER RETENTIONS; MARKOV CHAINS; MARKOV CHAINS MODELS; PROBABILISTIC MODELS; RE MARKETINGS; REPURCHASING; SIMULATION RESULTS; SYSTEM DYNAMICS; SYSTEM DYNAMICS APPROACHES;

DYNAMICS; FISCHER-TROPSCH SYNTHESIS; MARKOV PROCESSES; PUBLIC RELATIONS; SALES;

CUSTOMER SATISFACTION;

EID: 62449252463     PISSN: 10218181     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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