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Volumn 54, Issue 5, 2008, Pages 1015-1028

Pricing an option on revenue from an innovation: An application to movie box office revenue

Author keywords

Bass model; Bayesian update; Gamma process; Innovation; Movie box office receipts; Movie revenues; Nondecreasing process; Option pricing; Risk management

Indexed keywords

BASS MODEL; BAYESIAN UPDATE; GAMMA PROCESS; MOVIE BOX OFFICE RECEIPTS; MOVIE REVENUES; NONDECREASING PROCESS; OPTION PRICING;

EID: 61849146730     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0826     Document Type: Article
Times cited : (19)

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