Do Emotional Appeals Work for Hotels? An Exploratory Study

Journal of Hospitality and Tourism Research

Volumn 25, Issue 1, 2001, Pages 31-45

  Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

emotional appeals; hotel advertising; tangible cues of service quality

Indexed keywords

EID: 61849088249     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/109634800102500104     Document Type: Article

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