Understanding the role of mental imagery in persuasion: A cognitive resources model analysis

Creating Images and the Psychology of Marketing Communication

Volumn , Issue , 2006, Pages 65-78

  Mazzocco, Philip J ^a   Brock, Timothy C ^a  

^a OHIO STATE UNIVERSITY   (United States)

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EID: 61349151823     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410617392     Document Type: Chapter

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