Nonprofit advertising: Impact of celebrity connection, involvement and gender on source credibility and intention to volunteer time or donate money

Journal of Nonprofit and Public Sector Marketing

Volumn 21, Issue 1, 2009, Pages 80-107

  Wheeler, Robert T ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Celebrity; Congruence; Connection fit; Endorser; Gender; Intention; Involvement; Nonprofit; Source credibility

Indexed keywords

EID: 60749130857     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802111984     Document Type: Article

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