Managing service quality: Applying utility theory in the prioritization of service attributes

International Journal of Quality & Reliability Management

Volumn 20, Issue 4, 2003, Pages 417-435

  li, Y N ^a   Tan, K C ^a   Xie, M ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Customer service; Measurement; Service quality; Uncertainty

Indexed keywords

EID: 59949091683     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656710310468579     Document Type: Review

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