Customer orientation or competitor orientation: Which marketing strategy has a higher payoff for hotel brands?

Cornell Hospitality Quarterly

Volumn 50, Issue 1, 2009, Pages 19-28

  Dev, Chekitan ^a   Zhou, Zheng Kevin ^b   Brown, Jim ^c   Agarwal, Sanjeev ^d  

^a Cornell University School of Hotel Administration ^*  (United States)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

^c WEST VIRGINIA UNIVERSITY   (United States)

^d IOWA STATE UNIVERSITY   (United States)

Author keywords

Brand; Competitor orientation; Customer orientation; Global; Hotel; Market orientation; Marketing strategy; Performance

Indexed keywords

EID: 59649105501     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965508320575     Document Type: Article

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