Ogilvy winners turn research into creative solutions

Journal of Advertising Research

Volumn 39, Issue 3, 1999, Pages 59-65

  Cook, William A ^a  

^a Advertising Research Foundation   (United States)

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Indexed keywords

EID: 33748206391     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (1)

1. OGILVY, DAVID. Ogilvy on Advertising. New York: Crown Publishing, 1983, p. 166.