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Volumn 36, Issue 3 PART 2, 2009, Pages 6301-6308

A multi-category inter-purchase time model based on hierarchical Bayesian theory

Author keywords

Catalog shopping; Hierarchical Bayesian model; Inter purchase time

Indexed keywords

BAYESIAN NETWORKS;

EID: 58749089288     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.08.059     Document Type: Article
Times cited : (7)

References (7)
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  • 2
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    • A hierarchical model of purchase timing with application to direct marketing
    • Allenby G.M., Leone R.P., and Jen L. A hierarchical model of purchase timing with application to direct marketing. Journal of American Statistics Association 94 446 (1999) 365-374
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    • Allenby, G.M.1    Leone, R.P.2    Jen, L.3
  • 3
    • 0142228016 scopus 로고    scopus 로고
    • A bayesian approach to modeling purchase frequency
    • Jen L., Chou C.H., and Allenby G.M. A bayesian approach to modeling purchase frequency. Marketing Letters 14 1 (2003) 5-20
    • (2003) Marketing Letters , vol.14 , Issue.1 , pp. 5-20
    • Jen, L.1    Chou, C.H.2    Allenby, G.M.3
  • 4
    • 58749111737 scopus 로고    scopus 로고
    • Ma, Y., & Seetharaman, P. B. (2005). Multivariate hazard models for multicategory purchase timing behavior. Unpublished manuscript, Rice University.
    • Ma, Y., & Seetharaman, P. B. (2005). Multivariate hazard models for multicategory purchase timing behavior. Unpublished manuscript, Rice University.
  • 5
    • 0033474408 scopus 로고    scopus 로고
    • The "Shopping Basket": A model for multicategory purchase incidence decisions
    • Manchanda P., Ansari A., and Gupta S. The "Shopping Basket": A model for multicategory purchase incidence decisions. Marketing Science 18 (1999) 95-114
    • (1999) Marketing Science , vol.18 , pp. 95-114
    • Manchanda, P.1    Ansari, A.2    Gupta, S.3
  • 6
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    • The value of purchase history data in target marketing
    • Rossi P.E., McCulloch R.E., and Allenby G.M. The value of purchase history data in target marketing. Marketing Research 31 (1996) 289-303
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    • Rossi, P.E.1    McCulloch, R.E.2    Allenby, G.M.3
  • 7
    • 0006492362 scopus 로고    scopus 로고
    • Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior
    • Wu C.C., and Chen H.L. Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior. European Journal of Operational Research 127 (2000) 109-119
    • (2000) European Journal of Operational Research , vol.127 , pp. 109-119
    • Wu, C.C.1    Chen, H.L.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.