A Bayesian approach to modeling purchase frequency

Marketing Letters

Volumn 14, Issue 1, 2003, Pages 5-20

  Jen, Lichung ^a   Chou, Chien Heng ^b   Allenby, Greg M ^c  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^b CHINESE CULTURE UNIVERSITY   (Taiwan)

^c OHIO STATE UNIVERSITY   (United States)

Author keywords

Hierarchical Bayes; NBD model; Poison regression; Purchase frequency

Indexed keywords

EID: 0142228016     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1022833400454     Document Type: Article

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